Just ordered my Generation 1 Blaster for $49.99 from HasbroToyShop.com! Get it while its available! They have also listed the Mighty Muggs Prowl for sale at $15.99. Don't forget to use the promo code "COMIC2010" and get 10% off your order. Check our exclusive Blaster preview in the image gallery.

Just in are a handful of images from the Hasbro booth of the Transformers Crossovers on display at SDCC 2010. Get a look at figures from the Marvel and Star Wars series. unfortunately, like much of the product on display this year. Many people have seen these before.

If you've been eyeing all the exclusives for sale at SDCC 2010, we've got a coupon here that you can use to get 10% off your purchase I HasbroToyShop.com on any purchase. Simply enter the coupon code "COMIC2010" to get your discount now through August 15, 2010.

Here are some images of the Transformers Optimus Prime Maquette that was on display at the Sideshow booth at 2010 SDCC. Get a look at this 20 inch super detailed statue of Optimus Prime from the Transformers: Revenge of the Fallen movie. This figure was announced last year. Pre-orders are slated to open in August 2010.

Aaron Archer (Hasbro Brand IP Development), Matt Proulx (Hasbro Marketing), and Hasbro Design's Michelino Paolino, Brian Wilk, Eric Siebenaler, Alan Roach, and Miyaki Tomoya are joined by Activision's Matt Tieger to talk about what's new with Transformers. The design and marketing teams will present all the latest toys from the new line as well as details about the Transformers: War for Cybertron video game from Activision.

We are live from the preview night here at San Diego Comic-Con 2010 and we have some images for you! We have slid over to the Transformers display case at the Hasbro booth and we have some images from the Hunt For the Decepticons, Generations, Power Core Combiners, and more, including the new Human Alliance Skids and Mikaela and the Megatron Rising Scene Pack! For additional non-Transformers coverage, head to our sister site Toy News International.

The brand is looking forward to the debut of the new, original "Transformers Prime" animated series coming to The Hub cable television network this fall and is also celebrating the launch of the global Hunt For The Decepticons promotion and recent release of the Transformers: War for Cybertron video game from Activision. Additionally, the Transformers brand is welcoming Alex Irvine, author of the new novel, Transformers: Exodus, to the Hasbro booth for a one hour autograph signing session starting at 11:00am on Saturday, July 24.

Thanks to our man Danny at Hasbro who was kind enough to send us a preview of the San Diego Comic-Con Exclusive Autobot Blaster action figure. Get a first look at the Generation 1 reissue out of the box with the cassettes and more than meets the BLASTER! The figure comes with stickers applies and has a way cool hologram cover thing for the box that says "Transformers Universe" on the top. Check out Autobot Blaster after the jump!

BotCon is over. The Generation 2 Redux sold out. But you have one more shot at getting you one. Thanks to Joel who's sent us an update about stocking of these sets. BBTS has been able to get a small quantity of this year's Botcon box set for the benefit of international and other customers. This set includes Spark, Breakdown, Streetstar, Clench and Sky-Byte. The set is available now for a price of $429.99 USD at BigBadToyStore.com.

Thanks to Danny, Hasbro sent us a preview of the San Diego Comic-Con Transformers exclusive Mighty Muggs Generation 1 Prowl. We've snapped a bunch of pics of this cool little guy that SDCC attendees will be able to buy at the show. HTS will have this figure for sale right after convention. Stay tuned for a details for a chance to win this Prowl! Check out the pics and official info after the jump.

We have some great images of the set of this year's BotCon G2 Redux exclusive set! We have images of the figures in foam, vehicle and robot modes, as well as some awesome Ender action shots! Take a look in the gallery! Props to Radio Free Cybertron's Brian Kilby for letting us photograph this set!

Thanks to s250, we have our first looks of a blue repaint of Transformers: Cybertron Megatron out of the plastic packaging, which we first saw earlier this week. According to s250, the figure is named Cindersaur, but that is unconfirmed at this point. When we first learned of the figure, it was rumored at a BotCon 2010 exclusive figure, but that is also unconfirmed. We will let you know when we learn more, though. Until then, enjoy the images.

Thanks to KOToys, we have a nice gallery of the BotCon 2010 Redux box set exclusive Breakdown. The Universe 2.0 Sideswipe redeco is sure to give many fans a color view of the mold. The figure is part of the five figure box set, including Streetwise, Sky-Byte, Spark, and Clench.

Thanks to KOToys who has posted many new images giving us new looks at 2010 Botcon Exclusive repaint of G2 Pyro as Autobot Spark. This toy is based on the Transformers Universe Inferno voyager class action figure. As you may know or not, the 2010 BotCon exclusives set will be following a Generation 2 theme this year.

You've read the reports and drooled over the images we brought you. But what if is not enough? Thanks to Hasbro, we have the official images of all of the figures that were shown today! Start whetting your whistle now, guys, because it's going to be a drool-fest! Check out images of Power Core Combiners, War for Cybertron, Generations, and of course, Hunt for Decepticons.

The Auto Assembly team have posted two new official videos on YouTube with two of the guests of honor from Auto Assembly 2010 Scott McNeil and Derrick J Wyatt. Check out the video clips after the jump.

Auto Assembly 2010 is finally over and we wanted to share some final updates with all of you. From our final attendance figures and charity updates to some special thankyou messages, this is part of our closing comments on the convention...That's not all though as this episode also kicks off our first announcements for Auto Assembly 2011 so sit back and enjoy the show!

The guys at TF @ Moon have uploaded a gallery of photographs from Auto Assembly 2010 to ther website. Get a look at all the Transformers fun and glory to be had at this year convention for Transformers fans in the UK. You can see all the pics now at transformertoys.co.uk.

With Auto Assembly 2010 officially starting tomorrow in Birmingham, England some of the guest and attendees have already arrived. These include Derrick J Wyatt, Jim Sorenson and Bill Forster who's appearance at Europe's largest Transformers Convention were funded by the guys from Transformers @ Moon. Check out the custom plush Animated Swindle presented to Derrick J Wyatt now at transformertoys.co.uk.

Auto Assembly has just announced that Saturday tickets are now available again. Due to the demand, and so no one misses out, this is being done by them taking all remaining weekend tickets and making them "flexible" so that going on just the Saturday is now an option. Also announced were certain booking deadlines are now extended, and the competitions that will be going on during the event just by having booked your pass and having your ticket number. Check out the full story after the jump.